We’re In a Reflective Mood…
Recent goings-on at Eversfield Organic have had us reflecting on our customer relationships…
Our recent choices and movements at Eversfield Organic have had us reflecting on the true root of our decision-making. As we always say, at the heart of everything we do is our production of ethical, organic food with the environment in mind, using organic farming methods and sustainable business practises. However, a recent rediscovery of a BBC News article featuring the heart-warming story of us hand-delivering Christmas boxes in the snow has highlighted another important factor in our decision-making: our customers.
The Stimulus
The above-mentioned BBC News article details the Winter of 2010, which saw us stand up to the snowy weather in an attempt to save Christmas. Our then delivery courier confirmed they wouldn’t be able to deliver our boxes to customers before the big day, many of which contained the all-important Christmas dinner table centrepieces. Our founder and managing director Mark Bury knew he couldn’t let customer down like this, so with the help of his son Hamish and family friends, they hand delivered the boxes.
From local Devon deliveries all the way to Yorkshire and beyond, the family travelled over 2,000 miles in a hired Land Rover to hand deliver the organic food boxes. Hamish quoted that the car felt like it was “going to fall apart” as he took organic turkeys, geese and gammon to houses across the country. As Mark said then, “customer confidence is key”, and the same remains today.
Only this Christmas just gone, we opened additional delivery slots for the customers who were let down by the news of Farmdrop going into administration. As a result, we managed to get organic meat and organic vegetables to these customers of organic food so they too could enjoy their Christmas feast.
The Outcome
This article has led us to consider our recent actions, which all too have our customers at the root of the decisions. Our choice to leave behind supplying wholesalers means we can focus on giving our own customers the highest quality service, produce and help needed. The only way to get your hands on our organic food is to shop directly through us on our website or in our Farm Shops, allowing us to develop customer relationships with those who buy our organic meat.
As well as already implementing updates to our new website (such as improving the sign-up and login process, payment processing and adding a Basket Switcher to clarify One Off Deliveries and Repeating Orders) we’re already working on a second phase of website updates to help the customer experience. This includes building a Recipe Hub to help customers reignite their kitchens, continuing to work on our product promotions to allow customers to try new organic foods at a better price, and improvements to our Regular Order system including the basket switcher.
We’re always looking for feedback from our customers, to help us to get to know them and to continue to improve the service we offer. If you’d like to get in touch with us, please send any comments to info@eversfieldorganic or customerfeedback@eversfieldorganic. We can’t wait to hear from you!
