At Eversfield Organic, we understand that when you choose to invest in high-quality, organic meat, you expect the very best – and rightly so. You care about where your food comes from, how it’s raised, and most importantly, how safe it is for your family.
So when you open your delivery and notice your meat has a slight brown or grey tinge, it’s completely natural to pause and wonder: is this still safe to eat? Let us reassure you – in most cases, the answer is yes. And here’s why.
A Natural Process: Oxidation
Organic meat, like ours, is free from artificial preservatives and colour enhancers. That means it behaves like real food should. After meat is cut, the surface reacts with oxygen in the air – a process called oxidation. Initially, the meat turns a rich red colour, known as "blooming." Over time, especially if it's been exposed to air in the fridge or during delivery, some areas can turn brown or grey. This is completely normal, especially in vacuum-packed or tightly wrapped cuts.
It’s important to know that oxidation is not a sign of spoilage, but a natural chemical change. The best indicators of freshness are smell and texture. If your meat smells clean and fresh, and feels firm to the touch, then it’s perfectly safe to cook and enjoy.
No Preservatives. No Gases. No Illusions.
In contrast, many supermarkets use modified atmosphere packaging (MAP) to make their meat appear fresher for longer. These packs often contain gases like carbon monoxide to keep the meat looking red and uniform – even when it’s past its best. It may look appealing, but it’s a visual illusion.
At Eversfield Organic, we don’t use tricks or preservatives to manipulate colour. Our commitment is to real food, honestly presented. That means occasionally you’ll see the natural signs of ageing or oxidation – but rest assured, the quality, safety, and flavour are all exactly where they should be.
You Deserve the Facts
We know that when you choose Eversfield, you're choosing food that reflects your values: quality, sustainability, and transparency. So we’ll always tell you the truth. Browning from oxidation is not harmful. It’s just part of how real, untreated meat behaves – and it's one of the reasons why our meat is so flavourful when cooked.
If you ever have doubts about a specific product, our team is always here to help. We’re proud of the trust you place in us, and we’re committed to keeping that trust with every delivery.
