In recent years, there has been a noticeable rise in awareness around nitrates in food—particularly in processed meats. As more people take a closer look at ingredients and how their food is produced, “nitrate-free” has become an increasingly sought-after label. But what does it actually mean, and why is it gaining attention?
Nitrates and nitrites are compounds commonly used in the curing process of meats such as bacon, ham, and sausages. Traditionally, they serve a practical purpose: preserving the meat, enhancing flavour, and maintaining that familiar pink colour many associate with cured products. They also play a role in preventing the growth of harmful bacteria.
However, concerns have grown around the potential health implications of consuming added nitrates and nitrites, particularly when they are used in processed foods. This has led to increased demand for more natural alternatives, and in turn, a shift within the industry toward nitrate-free products.
So, what does “nitrate-free” actually mean? In simple terms, it refers to meat products that have not been cured using added synthetic nitrates or nitrites. Instead, these products rely on traditional methods such as salt curing, careful handling, and high-quality meat to preserve freshness and flavour. The focus is on simplicity, transparency, and allowing the natural quality of the meat to speak for itself.
At Eversfield, our approach has always centred on producing food as naturally as possible. That’s why our pork is nitrate-free. We don’t use added nitrates or nitrites in our curing processes, choosing instead to prioritise traditional methods and the integrity of our ingredients. This results in pork products that are not only full of flavour, but also aligned with a more natural way of eating.
Of course, producing nitrate-free meat comes with its own challenges. Without the extended shelf life that nitrates can provide, greater care is needed at every stage—from farming and butchery to storage and delivery. It requires close collaboration with our farmers and a commitment to maintaining the highest standards throughout the process.
As interest in nitrate-free options continues to grow, it reflects a broader shift in how people think about food: valuing quality over convenience, and transparency over complexity. For us, it’s not about following trends—it’s about staying true to our principles and continuing to offer food you can trust.
As always, we’re proud to work with farmers who share these values, and to bring you produce that is as honest as it is delicious.
Thank you for being part of the journey.
