November can feel overwhelming. Everywhere you look, Black Friday deals are shouting at you, while thoughts of Christmas presents start creeping into your to-do list. It’s easy to fall into the trap of buying more than we actually need, chasing discounts, and feeling the pressure to consume. But this year, at Eversfield Organic, we’re asking you to pause and consider something different: buying better, not just more.
Buy Nothing New Month is all about slowing down and reflecting on our consumption habits. For us, this is incredibly relevant to our Green Friday campaign — where we purposely turn Black Friday green. Instead of chasing endless deals, we focus on offering something that truly matters: high welfare, chemical-free, organic meat that’s good for you, good for your family, and good for the planet.
When it comes to food, overconsumption has consequences beyond our wallets. Food waste contributes significantly to environmental harm — not just from the food itself, but also the packaging, plastics, and energy that go into producing, transporting, and storing it. And let’s be honest, most of us are guilty of buying more than we need from time to time. It’s easy to be swept up in the feeling of “more is better.”
That’s why Green Friday is different. Our campaign symbolises a stance against overconsumption. The greenest deal isn’t about saving a few pounds on something you don’t need — it’s about investing in quality, organic, and sustainable food that nourishes you, supports farmers, and reduces your impact on the environment.
The best thing you can buy for yourself, your family, and your wellbeing this season isn’t another gadget or an impulse purchase. It’s food you can trust — meat raised with care, without chemicals, and in line with the highest welfare standards. Every Green Friday purchase is a step toward healthier meals, less waste, and a more sustainable future.
So this November, as you navigate the noise of Black Friday and the lead-up to Christmas, consider what “buying better” could mean for you. It might be a slower approach to shopping, a focus on organic and local produce, or simply recognising that the greenest choice is the one that gives back — to the planet, to farmers, and to your health.
Because at the end of the day, the real deal is one that benefits everyone — you, your family, and the world around you.
