As winter approaches, you may have noticed headlines about bird flu circulating in the media — some factual, others sensationalised. At Eversfield Organic, with years of experience working closely with British organic poultry farmers, we’ve seen this pattern repeat itself annually. While avian influenza is a genuine concern for poultry farmers, not every headline tells the full story.
Bird flu has been present for decades and tends to follow seasonal patterns, often linked to the migration of wild birds in colder months. Unfortunately, media coverage can sometimes amplify fears rather than provide clear information. At Eversfield Organic, we prioritise transparency over clickbait. You deserve clear, accurate facts, not unnecessary worry.
Our Poultry and Current Safety Measures
Right now, there are no immediate concerns for our poultry supply. Our trusted organic farmers continue to take sensible precautions to protect their flocks. This can include temporarily keeping birds indoors during periods of heightened risk — a practice fully permitted under organic standards.
Even when birds are indoors, farmers must ensure that they:
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Have plenty of space to move and express natural behaviours
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Have access to enrichment such as straw, bales, or pecking objects
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Are kept in clean, well-ventilated environments
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Continue to receive organic feed and welfare care
These measures ensure that bird welfare remains the top priority and that organic certification standards are fully maintained.
What This Means for You
Here at Eversfield Organic, we are fortunate that our region is not currently on high alert for bird flu. Our farmers remain calm, vigilant, and committed to the high welfare standards that underpin everything we do.
In short — your Christmas turkeys, ducks, geese, and chickens are safe, healthy, and well cared for. We’ll continue to monitor the situation closely and provide updates if anything changes.
At Eversfield Organic, we always choose honesty over hype, and facts over fear. Our goal is simple: to ensure you can feel confident in the quality, welfare, and origin of the meat on your table.
