If you’ve ever unpacked your Eversfield Organic meat and noticed a stronger aroma than expected, don’t worry — this is completely normal. In fact, it’s a sign that your meat is fresh, natural, and free from additives.
What Causes the Smell?
Our organic meat is handled the traditional way: animals are raised naturally, without artificial colourings, preservatives, or flavour enhancers. Many conventional meats use chemicals to maintain a uniform pink colour and mask natural odours, but we don’t. This means the true smell of the meat can be more noticeable, especially when you first open the pack.
The aroma comes from natural enzymes and the traditional ageing process, which also helps enhance flavour and tenderness. Because organic animals are slow-grown and enjoy a natural diet, their meat may smell different compared to mass-produced meat — this is completely normal.
Why Organic Meat Can Be Different
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Additive-free: No preservatives or chemicals are used to alter colour or aroma.
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Natural ageing: Our beef, lamb, and poultry are carefully matured to develop flavour, which can intensify the natural scent.
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Diet and lifestyle: Organic animals eat natural feed and roam freely, which influences the aroma and flavour of their meat.
How to Check Freshness
Even if the initial smell is strong, it doesn’t mean the meat is off. Signs your meat is fresh include:
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Aromas settle quickly: Often the stronger smell dissipates after a short while in the fridge.
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Firm texture: Fresh meat should feel firm and springy, not sticky or slimy.
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Natural colour: Slight darkening is normal in organic meat due to the lack of colour preservatives.
If the meat smells sour or rancid, or feels slimy, it’s best not to eat it.
Returning to Traditional Quality
At Eversfield Organic, we take pride in providing meat the way it should be — natural, full of flavour, and raised with care. The noticeable aroma is a reminder that your meat is real, wholesome, and additive-free — just like it used to be.
By choosing organic meat, you’re supporting ethical farming, high welfare, and the natural taste of properly raised animals. The smell is simply part of enjoying meat the way nature intended.
