This year at Eversfield Organic, we’re once again turning Black Friday green — because the greenest deal is the one that gives back.
While Black Friday has become synonymous with mass consumption and fast-paced shopping, we wanted to create something that truly reflects our values of sustainability, community and conscious choices. That’s why this year’s Green Friday campaign focuses on supporting the people at the heart of our food system — British farmers.
We’re incredibly proud to announce our partnership with RABI (The Royal Agricultural Benevolent Institution), the Farmers Charity. For every Green Friday Meat Box sold, we’ll be donating £5 directly to RABI, helping them continue their vital work in supporting the farming community across England and Wales.
RABI offers practical, emotional and financial support to farming people 365 days a year. Their work addresses the real challenges faced by those who grow and produce the food we eat — from the rising costs of living and unpredictable weather to the emotional strain that often comes with working in such a demanding industry.
Through initiatives like their Winter Fuel Campaign and Return to School Fund, RABI provides timely assistance when farmers need it most. Just as importantly, their expert mental health services offer confidential, professional support to help build resilience and wellbeing in the farming community.
At Eversfield Organic, we work closely with farmers every day — people we know personally, whose commitment, care and passion for the land mirror our own. That’s why our partnership with RABI feels like a perfect fit. Together, we can help ensure that farming families across the country get the support they need, both now and for the future.
So, this Green Friday, we invite you to shop consciously and give back. Choose our Green Friday Meat Box, packed with the very best organic cuts and sustainable produce, and help us make a difference to the lives of those who dedicate theirs to feeding us all.
Because when you shop green, you’re not just buying better — you’re helping build a better future for British farming.
Learn more about RABI and the amazing work they do at rabi.org.uk.
